Ge Long Hui·2025-08-26 12:41Core Viewpoint - The "Run BA 2025 National Homeowner Basketball League" initiated by China Resources Land aims to promote community sports and align with national health strategies, showcasing the company's commitment to creating better living environments and community services [1][6][24]. Group 1: Event Overview - The event took place on August 24 at Chengdu Dong'an Lake Sports Park, concluding with the Chengdu Phoenix City Sun team winning the championship [1]. - The league involved 14 cities, over 500 matches, and approximately 24,500 participants, effectively implementing national health strategies at the community level [7][20]. Group 2: Innovative Community Sports Model - The league adopted an innovative model of "government guidance, corporate platform, homeowner co-creation, and multi-industry collaboration" to enhance community sports participation [8]. - The initiative addressed grassroots challenges such as lack of venues and organization for sports activities, making fitness more accessible to homeowners [8]. Group 3: Community Engagement and Feedback - Participants and spectators praised the event for fostering community connections and providing a platform for interaction among homeowners [9]. - The event was recognized for its professional organization, with comparisons made to high-level basketball leagues [9]. Group 4: Brand and Resource Integration - The event served as a platform for deep collaboration among various business units under China Resources, enhancing brand synergy and community engagement [12]. - The league's marketing strategies included live broadcasts and interactive online campaigns, significantly increasing visibility and engagement [14][15]. Group 5: Long-term Vision and Future Initiatives - The company aims to continue promoting community health and engagement through initiatives like the "Healthy China" strategy, with plans for ongoing sports events across over 2,000 communities [25]. - The president of China Resources Land emphasized the importance of creating a sense of belonging and community through these initiatives, aligning with the company's long-term goals [24].