“星链计划”开挂，中集车辆靠差异化反内卷

Core Viewpoint - In the first half of 2025, CIMC Vehicles faced mixed results due to a complex global macroeconomic environment and weak demand in the North American market, leading to a revenue decline of 8.85% year-on-year to 9.753 billion yuan and a net profit drop of 28.48% to 403 million yuan [1] Revenue and Profit Performance - Revenue from the North American market decreased by 30.51% to 2.563 billion yuan, impacted by tariff policies and declining end-user demand [1] - Despite the challenges in North America, the company's overall gross margin remained at 15%, supported by strong performance in the Chinese market [2] Starlink Plan and Operational Efficiency - The "Starlink Plan," initiated in early 2023, aims to integrate production resources and enhance market share, sales, and profitability [2] - The plan has led to a 21% increase in overall production and a 20% rise in per capita output, with direct labor and manufacturing costs per semi-trailer decreasing by 15% [3] Growth in Domestic and Global Markets - The sales volume of semi-trailers in China increased by 10%, with revenue rising by 11% and gross margin improving by 2.4 percentage points [1] - The Southern global market, including Thailand, Vietnam, and Australia, saw a 13% increase in sales volume and a 4.6 percentage point rise in gross margin [1] New Initiatives and Future Outlook - The "雄起计划" (Rising Plan) has been integrated into the "唯有星链" (Only Starlink) plan, focusing on the liquid tank vehicle sector, resulting in a 30% year-on-year revenue growth in this area [4] - The company is accelerating the development of pure electric head-trailer products, with plans to launch prototypes for short-distance heavy-load engineering scenarios in 2025 [7]