Core Insights - The company reported a significant decline in revenue and net profit for the first half of 2025, with revenue at 748 million yuan, down 20.90% year-on-year, and net profit at 18.55 million yuan, down 77.50% [1] - The decrease in performance is attributed to early-stage marketing reforms, fluctuations in marketing business, rising costs of key raw materials, and changes in product structure [1] Financial Performance - Revenue for the first half of 2025: 748 million yuan, a decrease of 20.90% year-on-year [1] - Net profit for the same period: 18.55 million yuan, a decline of 77.50% year-on-year [1] - Gross margin: 29.52%, down 6.33 percentage points year-on-year [1] Business Development - The company is expanding into new sales channels, particularly focusing on snack specialty chains [1] - Revenue from snack specialty channels reached 87.82 million yuan during the reporting period [1] - The company has initiated a coconut processing project in Vietnam, generating 38.79 million yuan in revenue from initial processing sales [1]
欢乐家：2025年上半年归属净利1855.25万元，零食专营连锁渠道营收8782.08万元