一支口红1200元，谁为LV的彩妆生意买单？

Group 1 - LV has launched a new beauty series called La Beauté, which includes lipsticks, lip balms, and eyeshadow palettes, with a focus on enhancing brand image and catering to high-end consumers rather than the general public [1][3] - The pricing strategy for LV's lipsticks is notably high, with each lipstick priced at 1200 RMB, significantly exceeding competitors like Chanel and Dior, which range from 400 to 800 RMB [3][4] - The luxury goods sector, including LVMH, is facing declining sales, prompting brands to explore beauty products as a potential growth area [6][7] Group 2 - The beauty business has shown growth potential, with other luxury brands like Chanel and Kering reporting positive performance in their beauty segments despite overall revenue declines [7][8] - LV's strategy to enter the beauty market is seen as a way to enhance its brand image and loyalty among high-end consumers, rather than targeting mass-market consumers [8][9] - Recent consumer behavior trends indicate a shift towards more rational spending on luxury goods, with a notable decline in luxury spending among younger generations [9][10]