Core Viewpoint - The company reported a significant decline in revenue and incurred a net loss in the first half of 2025, attributed to product optimization, price adjustments, and a reduction in store numbers [1] Financial Performance - The company achieved an operating revenue of 2.829 billion yuan, representing a year-on-year decrease of 27.21% [1] - The net profit attributable to the parent company was a loss of 93.5531 million yuan [1] Operational Changes - The decline in revenue was primarily due to ongoing product optimization and adjustments, including price reductions for certain products [1] - The company continued to optimize its store structure by actively eliminating inefficient stores, resulting in a decrease in the number of stores [1] - The company faced challenges with online revenue, which was impacted by a decline in platform traffic [1]
良品铺子:上半年归母净利润亏损9355.31万元