暑期自驾游热度高涨 平台人均租车消费显著提升

Core Insights - The summer of 2023 has seen a significant increase in self-driving travel, with car rentals becoming a mainstream choice for travelers [1][2] - The "self-driving +" trend is reshaping travel and tourism, with a notable rise in both domestic and outbound self-driving bookings [1] Group 1: Domestic Self-Driving Trends - Ctrip's report indicates a 15% year-on-year increase in per capita car rental spending, with a shift in user demographics, vehicle preferences, and service models [1] - Popular domestic routes include cities like Urumqi, Chengdu, and Sanya, with emerging routes such as the Anhui Southern Tibet Line and Qinghai Lake Loop gaining attention [1] - The average duration of domestic self-driving trips has increased by 9.6%, with average spending rising by 8% [1][2] Group 2: Outbound Self-Driving Trends - Chinese tourists are increasingly opting for self-driving trips in Europe, with notable growth in orders to Italy (6.8%), France (12.9%), Spain (5.12%), and Switzerland (6.43%) [1] - There is a remarkable 58% year-on-year increase in self-driving demand in Africa, particularly in South Africa [1] Group 3: User Demographics and Preferences - The self-driving user base spans all age groups, with family orders increasing by 77% and a 34% rise in inquiries for child seats [2] - The "post-00s" generation has seen a 24% increase in orders, while new customers among graduates have grown by 30% [2] - The silver-haired demographic (55 years and older) accounts for over 18% of orders, favoring longer trips to regions like Xinjiang and Yunnan [2] Group 4: Vehicle Preferences - Mid to high-end vehicles are in high demand, with large space models making up 59% of orders [3] - Popular models include the Buick GL8, Tank 300, and various electric and smart vehicles like the Model Y and BMW i3, with a 19% year-on-year growth in electric vehicle orders [3] - Ctrip's "Worry-Free Rental" service has seen a 235% increase in orders, particularly favored by family travelers [3]