智界独立由华为全面主导，鸿蒙智行内部赛马渠道成关键

Core Viewpoint - The article discusses the recent developments of Huawei's automotive brand, Hongmeng Zhixing, highlighting the launch of new electric vehicles and the strategic independence of its sub-brand, Zhijie, which is now fully operated under Huawei's leadership [2][3]. Group 1: New Vehicle Launches - Hongmeng Zhixing unveiled several new electric vehicles, including the Zhijie R7, S7, and the Wanjie M8 pure electric version, ahead of the Chengdu Auto Show on August 25 [2]. - Upcoming models such as the first travel car, the Xiangjie S9T, and the new generation Wanjie M7 are set to be released in September [2]. Group 2: Strategic Independence of Zhijie - Zhijie operates as an independent company under the Hongmeng Zhixing umbrella, with a strategic agreement signed between Chery Group and Huawei on August 7, 2023, marking the start of the "pure blood Hongmeng era" for Zhijie [3]. - Chery has committed all its resources to support Zhijie, emphasizing its priority status within the company [3]. Group 3: Investment and Development Plans - Chery and Huawei plan to invest over 10 billion RMB in research and development over the next three years, expanding the R&D team to 5,000 members focused on key technologies like intelligent driving and battery systems [3]. - The Zhijie brand aims to leverage Huawei's technology and marketing capabilities to enhance its competitiveness in the electric vehicle market [3]. Group 4: Sales Performance and Goals - As of now, pre-orders for the new Zhijie S7 and R7 have exceeded 53,000 units, with the total delivery of Zhijie vehicles surpassing 110,000 units, accounting for about 1/9 of Hongmeng Zhixing's total deliveries of 900,000 vehicles [4]. - The overall goal for Hongmeng Zhixing is to exceed 1 million vehicle deliveries by October 2023 [4]. Group 5: Competitive Landscape and Channel Strategy - The collaboration between automotive manufacturers and Huawei significantly influences the sales performance of the various "Jie" brands under Hongmeng Zhixing [5]. - Each brand within the "Five Jie" framework requires Huawei's technology and marketing support, with a shift towards establishing independent sales channels for Zhijie, Xiangjie, and Shangjie to mitigate internal competition [5]. Group 6: Future Outlook - The expansion of the "Five Jie" brands may challenge Huawei's resource allocation and compatibility within its ecosystem, testing its ability to outperform vertically integrated competitors [6]. - The success of other brands in the "Five Jie" lineup will determine the overall effectiveness of Hongmeng Zhixing's ecosystem integration [7].