LN Holdings(SZ:000524) Zheng Quan Shi Bao Wang·2025-08-26 14:13Core Viewpoint - Lingnan Holdings reported a solid performance in the first half of 2025, with revenue of 2.09 billion yuan, an increase of 8.52% year-on-year, and a net profit attributable to shareholders of 49.53 million yuan, up 24.39% year-on-year [1] Group 1: Business Performance - The company focused on its core business, implementing various measures to drive revenue growth, particularly in outbound tourism, which saw significant resource acquisition and new destination launches [1] - Guangzhilv achieved revenue of 1.536 billion yuan, an increase of 11.78% year-on-year, with outbound tourism (excluding Hong Kong and Macau) generating 849 million yuan and domestic tourism 498 million yuan [2] - The hotel business maintained growth, with revenue increasing by 18.49% compared to the same period in 2019, and hotel management revenue reaching 119 million yuan, up 1.60% year-on-year [2] Group 2: Strategic Initiatives - The company launched a "Cruise Membership Club" and developed a four-tier membership system to enhance customer engagement in outbound tourism [1] - The inbound tourism sector capitalized on multiple countries' visa-free policies and payment facilitation, leading to significant growth opportunities [1] - The company expanded its retail and cultural product development, launching 87 new cultural products and achieving nearly 700,000 yuan in revenue from these initiatives [3] Group 3: Marketing and Sales - The company adopted innovative marketing strategies, including over 780 live broadcasts generating a GMV of over 15 million yuan, and a record-breaking sales event during the Guangzhou Travel Expo [3] - The expansion of the physical store network continued, with 12 new stores added, bringing the total to approximately 200 nationwide, enhancing the company's service capabilities [2]