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民企懋源10.3亿拿下北京顺义中央别墅区宅地 地块经历三次调规
Zhong Guo Jing Ying Bao·2025-08-26 14:17

Core Viewpoint - The recent land sale in Beijing's Shunyi Central Villa Area by Maoyuan Real Estate for 1.03 billion yuan marks a significant opportunity for high-end residential development, enhancing the area's international living environment and injecting vitality into Beijing's upscale improvement market [1][2]. Group 1: Land Details - The sold land, located in the core area of the Tianzhu section, covers an area of 23,000 square meters with a planned building area of 36,800 square meters and a plot ratio of 1.6 [2]. - The land is strategically positioned just 1 kilometer from the Guozhan Station on Metro Line 15, surrounded by mature living facilities such as Wenyu Square and Tianzhu Park [2]. - The sale conditions require the construction of an 8-meter wide street on the west side of the land, which will be maintained by the winning bidder and opened to the public [2]. Group 2: Planning Adjustments - The land has undergone three significant planning adjustments since 2014, transitioning from a combination of residential and park land to a purely residential designation [2][3]. - The most recent adjustment in 2023 increased the building height limit from 30 meters to 40 meters while maintaining the plot ratio at 1.6 [3]. Group 3: Market Implications - The scarcity of land supply in the area is highlighted, with only two residential land parcels available in the past three years, indicating strong demand for new developments [4]. - The adjacent Maoyuan Jingzhu project has a current sales rate of approximately 60% and an average transaction price of 73,000 yuan per square meter, demonstrating the market's willingness to absorb high-end products [4]. - The new land acquisition allows Maoyuan Real Estate to integrate both sides of the land for larger-scale development, enhancing product pricing power and offering more design flexibility [4]. Group 4: Competitive Landscape - The recent sale of a nearby Huaren land parcel for 6.024 billion yuan, which has not yet been launched, is expected to fill the long-term supply gap in the area, further intensifying competition [5]. - Maoyuan Real Estate, established in 2000, has a strong track record in Beijing's luxury market, with notable projects including Hongxi Tai and Diaoyuntai [5].