Z世代都有怎样的用纸习惯？这份报告揭示健康消费趋势

Core Insights - Generation Z is reshaping the consumption pattern of campus paper products with a focus on health and quality, making dormitories a frontline for quality upgrades [1][3] - The online consumption of clean paper products is experiencing explosive growth, with user numbers for hanging tissue paper increasing by 183% year-on-year, and the quantity of facial tissues soaring by 436% [1] Group 1: Consumer Preferences - For Generation Z, product quality such as absorbency, flexibility, and safety is a non-negotiable foundation, with over 50% of college freshmen prioritizing "100% virgin wood pulp" and "softness" when purchasing paper products [3] - The concern over dust residue from recycled pulp has made "100% virgin wood pulp" the primary selection criterion for basic cleaning paper towels [3] Group 2: Market Trends - The popularity of disposable facial tissues is rising due to the hygiene concerns associated with traditional towels, with over 60% of college students opting for them [3] - Young consumers are becoming more discerning when selecting facial tissues, focusing on material sources (preferably natural plant fibers), medical-grade safety certifications, and skin irritation test reports [3] Group 3: Product Awareness - The prevalence of wet toilet paper is increasing rapidly on campuses, necessitating careful selection to avoid pitfalls such as ordinary wipes masquerading as professional wet toilet paper or products with strong irritants that can clog toilets [3] - As the new school season approaches, companies like Jie Rou are providing core selection advice for college students, emphasizing practical and social aspects in product design [3]