TENCENT(HK:00700) Nan Fang Du Shi Bao·2025-08-26 14:37Core Insights - The Cologne International Game Show recently showcased Tencent Games' first professional AI model, VISVISE, which garnered significant attention through live demonstrations [1][3]. Group 1: VISVISE Overview - VISVISE is designed as a comprehensive solution for game art production, covering four main pipelines: animation production, 3D model generation, intelligent NPCs, and digital asset management [4][10]. - The model streamlines six key stages of game creation: model generation, texture production, skin binding, animation production, scene construction, and rendering [4][6]. Group 2: Industry Adoption and Trends - Over 50 external companies, including Perfect World and Kuro Game, have adopted VISVISE, indicating its growing influence in the industry [3][8]. - According to Unity's 2025 Game Industry Trends Report, 96% of game studios are integrating AI tools into their workflows, although developers are becoming more cautious and focused on practical solutions [9]. Group 3: Efficiency and Cost Reduction - VISVISE significantly enhances efficiency, with skin binding processes reduced from 1-3.5 days per item to over eight times faster, and animation production becoming fully automated through keyframe generation and intelligent interpolation [3][6]. - The AI tools allow for rapid response to changing game design requirements, reducing costs and time associated with traditional motion capture methods [7][10]. Group 4: Customization and Unique Styles - The application of VISVISE allows game developers to input unique data sets, enabling the creation of distinctive styles tailored to specific projects, thus addressing concerns about aesthetic homogenization in AI-generated content [9][10]. - The product operates on a SaaS-like business model, charging based on service usage, and aims to continuously introduce advanced AI tools to support global game developers [10].