业绩不振 彪马待价而沽

Core Viewpoint - After a significant decline in market value, Puma's major shareholder, the Pinault family, is exploring potential buyers, including Chinese sports companies such as Anta and Li Ning, amid increasing competition and market challenges [1][6]. Financial Performance - Puma's market value has decreased by approximately 50% over the past year, currently standing at around €3.2 billion [6]. - In 2024, Puma's revenue grew by 4.4% to €8.817 billion, but net profit fell by 7.6% to €282 million [7]. - The company reported a 50% decline in stock price over the past 12 months due to weak demand for sports equipment and concerns over U.S. tariffs [6][7]. - For the first quarter of 2025, Puma's revenue was €2.07 billion, a slight increase of 0.1%, with a net profit of only €500,000 [8]. Market Dynamics - The global athletic footwear market is projected to reach approximately $147.2 billion in 2024, with a year-on-year growth of 5% [6]. - Competitors like Adidas, On, and Lululemon are expected to see significant revenue growth, with Adidas projected to grow by 12% [6]. Strategic Challenges - Puma is facing a challenging market position, caught between established brands and emerging competitors, leading to a decline in performance [7]. - The company has experienced management instability, including the dismissal of its CEO and plans to lay off 500 employees [9]. Potential Buyers - The Pinault family is in discussions with potential buyers, including Anta and Li Ning, who have strong market influence in Greater China [10]. - Anta has a history of successful acquisitions, which may increase the likelihood of a deal with Puma [11].