Proya(SH:603605) Mei Ri Jing Ji Xin Wen·2025-08-26 14:49Core Viewpoint - The company Proya, a leading domestic beauty brand, is planning to issue H-shares and list on the Hong Kong Stock Exchange to boost its capital amid slowing growth rates in revenue and net profit [2][5][6]. Financial Performance - Proya's revenue for the first half of 2025 increased by 7.21% to 5.362 billion yuan, while net profit rose by 13.80% to 799 million yuan [3][5]. - The sales net profit margin improved to 15.41%, and the gross profit margin was 73.38% [3][5]. - The highest growth was seen in the hair care category, which surged by 131.25%, while the beauty makeup category grew by 25.79% [3][4]. Dividend Announcement - Proya announced a record cash dividend plan, proposing a distribution of 8 yuan per 10 shares, totaling approximately 315 million yuan [4][5]. - This dividend represents nearly 40% of Proya's net profit for the first half of 2025, bringing the total dividends since its listing in 2017 to over 2.1 billion yuan [5]. H-Share Listing Plans - The company is planning to issue H-shares to enhance its capital strength and competitiveness, aiming for international capital and brand recognition [5][6]. - The potential benefits of listing in Hong Kong include opportunities for capital internationalization, governance standardization, and global brand expansion [5][6]. Market Competition and Growth Potential - Despite being a leader in the domestic skincare market, Proya faces intense competition from international brands and emerging domestic brands [7]. - The global cosmetics market is projected to reach $446.43 billion by 2025, with a compound annual growth rate of 5.5%, indicating significant growth opportunities for Proya in overseas markets [7].