Cre8 Direct(SZ:300703) Zheng Quan Shi Bao Wang·2025-08-26 14:54Group 1 - The company reported a revenue of 996 million yuan for the first half of 2025, representing a year-on-year growth of 19.81%, and a net profit of 65.15 million yuan, up 30.42% year-on-year [1] - The significant growth in performance is attributed to the cross-border e-commerce business, which increased by 59.03% year-on-year, driving both gross margin and net profit growth [1] Group 2 - The company is advancing its "dual circulation" development strategy, with notable success in expanding production capacity in Vietnam, where revenue reached 219 million yuan, a 63.31% increase compared to the same period in 2024 [2] - Plans are in place to enhance the Southeast Asia strategic layout through increased investment in its subsidiary in Singapore, aimed at building production bases in Southeast Asian countries [2] Group 3 - The company has entered the trendy toy market through self-branded products, IP collaborations, and controlling related enterprises, achieving a strategic partnership with the well-known IP "I Am Not Eating for Free," with the first co-branded product launched in August 2025 [3] - The global trendy toy market is projected to reach 52 billion USD by 2025, with the Chinese market expected to reach 87.7 billion yuan, indicating significant growth potential [3] Group 4 - In the first half of 2025, the company established a product research institute to expand its domestic market, focusing on developing a product matrix based on the "IP + cultural creativity + technology" model [4] - The team is optimizing product smart modules, focusing on core function upgrades such as voice interaction and perception, with plans to create a diversified IP matrix that includes national style and internationally recognized IPs [4]