Core Viewpoint - The implementation of the personal consumption loan interest subsidy policy is approaching, leading to a competitive "customer acquisition battle" among banks to promote their consumption loan products [1][6]. Group 1: Policy Implementation and Bank Responses - The personal consumption loan interest subsidy policy, effective from September 1, offers a 1% annual subsidy, with 90% funded by the central government and 10% by provincial governments, allowing borrowers to receive up to 3000 yuan in subsidies for eligible purchases [1][6]. - Major banks, including Postal Savings Bank and Industrial and Commercial Bank of China, are actively promoting their consumption loan products, highlighting the benefits of the subsidy and providing easy access to product information through various channels [3][4]. - Banks are upgrading their systems to ensure compliance with the new policy, including using merchant category codes (MCC) to track the use of loan funds and requiring that funds be transferred to the borrower's debit card before making purchases [8][9]. Group 2: Product Offerings and Features - Postal Savings Bank's "Postal Enjoy Loan" offers up to 1 million yuan for credit loans and 5 million yuan for mortgage loans, with a maximum loan term of seven years [3]. - Industrial and Commercial Bank's "Rong e Borrow" allows loans up to 100 million yuan, with an annual interest rate of 3% before subsidies [4]. - Construction Bank offers various products, including "Jian Yi Loan" and "Kuaidai," with loan amounts up to 100 million yuan and terms of up to seven years, starting at an annual interest rate of 3% [5]. Group 3: System Upgrades and Risk Management - Banks are focusing on system upgrades to ensure the effective implementation of the subsidy policy, with many institutions, including China Bank and Agricultural Bank, confirming their readiness to start offering subsidies from September 1 [7][8]. - The policy aims to enhance the transparency of fund usage and prevent misuse, ensuring that loans are used for compliant consumption purposes [9]. - Financial institutions are emphasizing the importance of compliance and risk management, advising consumers to use loans for legitimate expenses and avoid engaging with intermediaries that may lead to potential risks [10][11].
“金融国补”倒计时!多家银行抢先“预热”消费贷产品
Bei Jing Shang Bao·2025-08-26 14:50