Bei Jing Shang Bao·2025-08-26 14:54Core Viewpoint - China Duty Free Group Co., Ltd. (China Duty Free) reported a decline in both revenue and net profit for the first half of 2025, with revenue down 9.96% and net profit down 20.81% year-on-year, amid ongoing adjustments in the Hainan offshore duty-free market [1][3]. Group 1: Financial Performance - For the first half of 2025, China Duty Free achieved operating revenue of 28.151 billion yuan, a decrease of 9.96% year-on-year, and a net profit attributable to shareholders of 2.6 billion yuan, down 20.81% year-on-year [3]. - The company's main business revenue was 27.531 billion yuan, with offline revenue at 19.703 billion yuan and online revenue at 7.828 billion yuan [3]. - In Hainan, the company's revenue fell to 15.031 billion yuan in the first half of 2025, compared to 16.785 billion yuan in the same period of 2024 [3][6]. Group 2: Market Strategy - Despite the pressure on performance, China Duty Free is actively expanding its operations to seek new growth points, including increasing its presence in city duty-free stores and overseas markets [5][6]. - The company has secured the operation rights for several duty-free stores at major international airports and border ports, enhancing its channel advantages [6]. - China Duty Free has also entered the Vietnamese market, opening duty-free stores at Hanoi's Noi Bai International Airport and Phu Quoc International Airport, indicating a strategy to expand its international footprint [6]. Group 3: Market Challenges - The company faces increasing competition and a diversified consumer demand, leading to pressure on foot traffic and repurchase rates at traditional stores [3][7]. - Experts suggest that to cope with market challenges, China Duty Free should enhance promotional activities and marketing efforts to attract customers and improve performance [7].