Trump says 'Cracker Barrel should go back to the old logo'

Core Insights - Cracker Barrel's recent rebranding has faced significant backlash, prompting public figures, including former President Donald Trump, to criticize the decision and suggest a return to the old logo [1][2][3] - The company's stock has experienced a decline following the unveiling of the new logo, which has been described as "soulless," "bland," and "generic" on social media [2][3] - Cracker Barrel acknowledged the public's strong emotional response to the rebranding and admitted that it could have communicated its identity better, but did not indicate plans to revert to the old logo [4] Group 1 - The rebranding involved removing the "Uncle Herschel" character and the iconic yellow barrel, leaving only the words "Cracker Barrel" [3] - Trump's comments highlighted the potential for the company to leverage the situation for positive publicity, suggesting a major news conference to restore the brand's image [2] - The backlash included criticism from Donald Trump Jr., reflecting a broader discontent among conservative customers [2] Group 2 - Cracker Barrel expressed gratitude for the public's feedback, indicating a recognition of the brand's significance to its customers [4] - The company has not provided any plans to revert to the previous branding despite acknowledging the criticism [4] - The situation represents a significant moment for Cracker Barrel, as it navigates customer sentiment and brand identity in a competitive market [1][4]