Apple announces iPhone launch on Sept. 9

Core Points - Apple is set to hold a launch event on September 9 at 10 A.M. Pacific Time, with the tagline "Awe dropping" [1] - The event is expected to feature the release of the iPhone 17 and new Apple Watch models, consistent with Apple's typical September announcements [1] - Since 2020, Apple has transitioned from live events to pre-recorded videos for product launches, and this event will be streamed on its website [2] - Analysts anticipate a new lineup of phones with updated processors and specifications, including a slim version that prioritizes lightweight design over battery life and camera capabilities [2]