行业猛攻大三排SUV，纯电拐点已至？

Market Overview - The large three-row SUV market has become increasingly crowded since late July, with new entrants like Li Auto's i8, AITO's M8, and Tesla's extended Model Y [2] - NIO launched its second model under the sub-brand Ladao, the L90, and the new ES8 within 22 days, targeting both mass and premium markets [2] - As of August 22, pre-orders for the new ES8 have surpassed those for the Ladao L90 [2] Sales and Stock Performance - NIO's physical store traffic has surged, leading to increased sales and test drives, with sufficient inventory available [4] - Following the Ladao L90's tech release on July 10, NIO's stock price rose by 93.29%, reaching HKD 53.35 and restoring a market cap of over 100 billion [4] Industry Trends - The entry of players like NIO, Li Auto, AITO, and Tesla has initiated a golden era for the pure electric large three-row SUV market [6] - Historically, the market was dominated by fuel and range-extended vehicles, but the rise of pure electric models is now evident [7] Consumer Behavior and Market Dynamics - Consumer education regarding electric vehicles has improved, alleviating range anxiety and increasing acceptance of pure electric models [13] - The development of charging infrastructure has also contributed to consumer confidence, with over 13.7 million charging stations in China as of March, a 47.6% increase year-on-year [15] Technological Advancements - Battery costs have significantly decreased, with lithium carbonate prices dropping from approximately CNY 600,000 per ton to around CNY 60,000 [14] - Innovations in battery technology and vehicle lightweighting are enabling the production of more efficient large three-row SUVs [16][17] NIO's Strategic Positioning - NIO's Ladao L90 and new ES8 models are designed to balance energy consumption, space, and aesthetics, addressing common consumer pain points [18][21] - The company has invested over CNY 60 billion in R&D over the past decade, with a focus on developing core technologies [23] - NIO's dual model strategy with L90 and ES8 is expected to strengthen its market position and drive profitability in Q4 [25]