泰国TikTok使用率亚洲第一，全球第二

Core Insights - Thailand ranks first in Asia and second globally in TikTok usage, with over 80% of internet users engaging with the platform monthly, significantly higher than the global average of 30% [1] - Southeast Asia accounts for nearly one-quarter of TikTok's global advertising audience, making it the largest group for ad viewership [1] User Engagement - Southeast Asian internet users watch over 11 hours and 39 minutes of online video weekly, with Filipino users exceeding 20 hours, half of which consists of short videos [1] - YouTube remains the largest social platform globally, with the highest monthly active user rates in the Philippines and Vietnam [1] Brand Discovery and Decision-Making - Social media plays a significant role in brand discovery and purchasing decisions, with over 80% of internet users in Vietnam and Indonesia using social platforms to learn about brands [1] - Facebook dominates in driving traffic, particularly in Indonesia, where its usage exceeds 90% [1] Messaging Applications - WhatsApp is the leading messaging app in Malaysia, Indonesia, and Singapore, while Messenger is most popular in the Philippines, Thailand, and Vietnam [1]