山东：放大文旅消费“乘数效应”

Core Viewpoint - Shandong Province is focusing on the development of the cultural and tourism industry as a key driver for economic growth, leveraging its rich marine resources and enhancing consumer experiences to stimulate demand and expand the market [2][3][4]. Group 1: Industry Development - The cultural and tourism industry in Shandong is positioned as a pillar industry, with efforts to enhance service quality and innovate consumption scenarios to boost tourism [2][3]. - The "Happiness Bay Vitality Coast" project in Yantai has attracted over 500,000 visitors since its opening during the May Day holiday, showcasing the region's potential for tourism growth [3]. - Shandong's government has implemented a comprehensive plan to boost cultural and tourism consumption, including financial support of 20 million yuan for promotional activities [3][4]. Group 2: Consumer Engagement - The introduction of immersive experiences, such as the "Dragon Kite Dream" project at the Weifang Kite Museum, has significantly increased visitor numbers and revenue, indicating a successful engagement strategy [4]. - The "Good Guest Shandong" food competition aims to promote local culinary heritage and attract tourists during peak seasons, enhancing the region's cultural appeal [5]. - Various cultural events, including music festivals and performances, have been organized to drive consumer spending across the tourism value chain, resulting in substantial economic benefits [5][6]. Group 3: Policy Support - Shandong's cultural and tourism department has launched initiatives to improve service quality and market regulation, ensuring a safe and pleasant environment for tourists [6]. - The province has developed targeted marketing strategies for different demographics, including Gen Z and senior citizens, to attract diverse visitor groups [6][7]. - A focus on integrating cultural tourism with other sectors, such as film and sports events, has been emphasized to enhance the overall tourism experience [6].