活力中国调研行丨当秦简遇见电音：云梦文旅激活消费新引擎

Core Insights - The article highlights the transformation of Yunmeng County's night economy through innovative cultural and tourism integration, attracting significant visitor engagement and boosting local employment opportunities [1][5][6]. Group 1: Cultural and Economic Development - The Yunmeng Museum has invested nearly 50 million yuan since 2022 to enhance visitor experience with AR technology and immersive exhibits, leading to a cultural consumption shift from mere viewing to purchasing, with creative product sales exceeding 4 million yuan in the first seven months of the year [3][5]. - The Xiangyun Bay area features 257 ancient buildings restored in various architectural styles, attracting over 2.4 million visitors from January to July, with nighttime consumption accounting for 72% of total spending [3][5]. Group 2: Employment and Community Impact - The cultural tourism boom has created over 1,800 jobs in Xiangyun Bay, with 75% of positions filled by local residents, and temporary roles during festivals adding over 500 jobs [5][6]. - Local residents are experiencing a return to their hometowns for employment opportunities, with stories of increased income from new ventures such as traditional clothing shops [5][6]. Group 3: Integration of Tradition and Modernity - The article emphasizes the successful blend of historical elements with modern entertainment, such as AR interactions in museums and night events in Xiangyun Bay, which enhance cultural engagement and economic vitality [6][7]. - The overall narrative illustrates how Yunmeng County is leveraging its historical assets to create sustainable economic growth and community well-being [6][7].