Core Viewpoint - The company reported strong revenue growth and positive adjusted net profit for Q2 2025, exceeding previous guidance, indicating a potential operational turnaround [1][3]. Financial Performance - For Q2 2025, the company achieved revenue of 4.966 billion, a year-on-year increase of 23.1%, and adjusted net profit of 0.692 billion, up 10.6% year-on-year [1]. - For H1 2025, the company reported revenue of 9.393 billion, a 21.1% increase year-on-year, and adjusted net profit of 1.279 billion, reflecting a 3.0% year-on-year growth [1]. - The adjusted net profit margin for H1 2025 was 13.6%, down 2.4 percentage points year-on-year, while for Q2 2025, it was 13.9%, down 1.6 percentage points year-on-year [1]. Business Segments - Domestic same-store sales for MINISO turned positive in Q2 2025, with H1 revenue of 5.115 billion, an 11.4% year-on-year increase [2]. - Overseas, MINISO achieved H1 revenue of 3.534 billion, a 29.4% year-on-year increase, with a net addition of 189 stores [2]. - TOP TOY reported H1 revenue of 0.742 billion, a significant 73.0% year-on-year increase [2]. Profitability and Cash Flow - The company's gross margin for H1 2025 was 44.3%, up 0.6 percentage points year-on-year, driven by an increase in high-margin overseas direct sales [3]. - Operating cash flow for H1 2025 was 1.014 billion, aligning closely with net profit, indicating healthy cash generation [3]. Future Outlook - The company plans to continue expanding its store network and expects revenue growth to reach 21.216 billion, 25.799 billion, and 30.633 billion for 2025, 2026, and 2027 respectively [3]. - Projected net profits for the same years are 2.606 billion, 3.464 billion, and 4.239 billion, with corresponding price-to-earnings ratios of 17.0, 12.8, and 10.4 [3].
名创优品(09896.HK)：2025Q2名创业务同店销售显著改善 经营拐点显现