Core Insights - The company reported a total revenue of 1.821 billion yuan for the first half of 2025, representing a year-on-year growth of 12.3%. Adjusted net profit attributable to the parent company reached 467 million yuan, up 71.3% year-on-year, with a gross margin of 73.6%, an increase of 8.7 percentage points, indicating a significant enhancement in profitability [1]. Business Performance - The imaging and design product business generated revenue of 1.351 billion yuan, a year-on-year increase of 45.2%, accounting for 74.2% of total revenue. The advertising business revenue was 434 million yuan, up 5.0% year-on-year. However, the beauty solutions business saw a revenue decline of 88.9% to 30 million yuan, as the company strategically focused on core businesses and reduced low-margin operations [1]. - As of June 2025, the company's global monthly active users (MAU) reached 280 million, a year-on-year growth of 8.5%. Notably, overseas users grew significantly, reaching 98 million (35% of total MAU), with a year-on-year increase of 15.3%, outpacing domestic market growth [1]. Product Innovation and User Engagement - The newly launched "AI Flashlight" feature reached approximately 1.9 million users globally in its first month, with particularly strong responses in Southeast Asia and Europe. The company has also localized features for markets like Indonesia and Japan, leading to over 90% year-on-year growth in overseas productivity tool MAU [2]. - AI technology has significantly enhanced the product matrix, improving user willingness to pay and profitability. By June 2025, the number of paid subscription users reached approximately 15.4 million, a year-on-year increase of over 42.0%, with a subscription penetration rate of 5.5% [2]. Future Outlook - The company anticipates further improvement in conversion rates due to AI integration. Projected revenues for 2025-2027 are 4.016 billion yuan, 5.053 billion yuan, and 6.105 billion yuan, representing year-on-year growth rates of 20.2%, 25.8%, and 20.8%, respectively. Non-IFRS net profit attributable to the parent company is expected to be 950 million yuan, 1.189 billion yuan, and 1.558 billion yuan for the same period, with growth rates of 62.1%, 25.1%, and 31.1% [2].
美图公司(01357.HK)：AI驱动产品创新 付费率进一步提升