用户满意度显著提升

Core Insights - Douyin E-commerce has upgraded its service experience ecosystem to enhance consumer shopping experiences and create a healthier operating environment for merchants [5][6][7] - The platform has intercepted 560,000 inferior products and dealt with over 280,000 non-compliant live streaming rooms this year, leading to a 40% increase in user satisfaction [4][6][7] Service Experience Enhancement - Douyin E-commerce focuses on three dimensions: good products, good content, and good service to continuously improve consumer experiences [5][6] - The platform has implemented various measures such as extending the allergy risk period for beauty products to 90 days and introducing new logistics mechanisms like compensation for late shipments [7][9] Merchant Support and Environment - Over 90% of businesses on Douyin E-commerce are small and medium-sized enterprises, which are crucial for the economy [8] - Since the launch of nine support policies in January, the platform has provided over 16.5 billion yuan in subsidies to merchants, significantly enhancing their financial flexibility [8][9] Merchant Experience Improvement - Douyin E-commerce has upgraded merchant experience metrics to better reflect actual business conditions, improving logistics options and reducing costs for merchants [9] - The platform has introduced tools to help merchants lower return rates and strengthen intellectual property protection [9][11] Consumer Feedback Integration - The platform aims to act as a bridge, allowing merchants to directly hear consumer voices and adapt products to meet user needs [11]