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Core Viewpoint - The overall development of China's consumer market is stable, with a notable increase in retail sales and a persistent high savings rate among residents, indicating a need to address systemic barriers to consumption [1][2]. Group 1: Consumer Market Performance - In July, the total retail sales of consumer goods reached 3.88 trillion yuan, a year-on-year increase of 3.7%, which is 1 percentage point higher than the same period last year [1]. - From January to July, the total retail sales of consumer goods amounted to 28.42 trillion yuan, with a year-on-year growth of 4.8% [1]. - The service retail sector saw a year-on-year growth of 5.2%, while the combined retail of goods and services grew by approximately 5% [1]. Group 2: Savings and Consumption Dynamics - As of mid-2025, household deposits increased by 10.77 trillion yuan to 162.02 trillion yuan, with a growth rate of 7.42% [2]. - The growth rate of total retail sales of consumer goods during the same period was 5%, with final consumption expenditure contributing less than 60% to GDP growth [2]. - The "high savings - low consumption" phenomenon highlights the need to activate the internal demand engine, particularly addressing the "ease of consumption" issues [2]. Group 3: Enhancing Purchasing Power - Five measures are proposed to enhance residents' purchasing power, including reforming income distribution, stabilizing social expectations, ensuring timely income for key groups, improving enterprise cash flow, and stabilizing property income expectations [4][5]. - Emphasis is placed on increasing labor remuneration and improving the social safety net to alleviate future spending concerns in education, healthcare, and housing [4]. Group 4: Strengthening Consumer Confidence - Building a safety net for consumer confidence involves enhancing basic livelihood protections and consumer rights [6][7]. - Specific measures include optimizing fiscal expenditure for education, healthcare, and elderly care, as well as improving consumer rights protection mechanisms to address issues like personal information leakage and false advertising [6][7]. Group 5: Improving Consumption Environment - The "ease of consumption" aspect requires comprehensive measures to enhance the institutional environment, consumption scenarios, and supply quality [8][9]. - Recommendations include deepening institutional openness, optimizing cross-border consumption, and improving service sector regulations to eliminate regional barriers [8][9]. Group 6: Long-term Mechanisms for Consumption Monitoring - Establishing a "consumption facilitation index" monitoring system is suggested to evaluate the consumption environment across various dimensions [10]. - Continuous policy assessment and feedback mechanisms are essential for identifying and addressing common consumption barriers [10]. Group 7: Systematic Policy Implementation - The focus should be on systematically identifying and addressing key barriers affecting "ability to consume," "willingness to consume," and "ease of consumption" [11]. - Future efforts should aim to eliminate institutional factors that hinder fairness, fill gaps in high-quality goods and services, and strengthen protections in critical livelihood areas [11].