3 6 Ke·2025-08-26 23:55Core Viewpoint - The company reported a strong performance in H1 2025, with a significant recovery in overall business driven by increased promotion of its red bottle water and reduced subsidies for green bottle water, exceeding market expectations [1][9][10]. Packaging Water Business - The packaging water segment achieved revenue of 9.44 billion yuan, a year-on-year increase of 10.7%, marking a return to positive growth after two consecutive declines [2][12]. - The proportion of red bottle water in packaging water revenue increased from approximately 75% in H2 2024 to over 78% in H1 2025, as the company reduced green bottle water subsidies [2][12]. - The operating profit margin for the packaging water business rose to 35%, returning to pre-controversy levels [3][13]. Tea Beverage Business - The tea beverage segment generated revenue of 10.09 billion yuan, a year-on-year growth of 19.7%, benefiting from promotional activities and new product launches [3][17]. - The market share of the sugar-free tea product "Oriental Leaf" increased from 70% to 75% due to effective marketing strategies [3][17]. - The operating profit margin for the tea beverage segment reached a record high of 48% [3][17]. Functional Beverages & Juice - Functional beverages and juice segments showed strong performance, with functional beverages achieving revenue of 2.9 billion yuan, a year-on-year increase of 13.6% [4][19]. - The juice segment generated revenue of 2.56 billion yuan, growing by 21.3%, with the 17.5° NFC orange juice becoming a hot-selling item after entering Sam's Club [4][19]. Gross Margin Improvement - The company's gross margin slightly increased by 1.5 percentage points to 60.3%, driven by lower prices of key raw materials and an increased proportion of high-margin products [4][23]. Decrease in Expense Ratio - The sales expense ratio decreased by 2.8 percentage points to 19.6%, attributed to reduced subsidies for green bottle water and a focus on higher-margin products [4][25]. - The net profit margin reached 29.8%, exceeding market expectations [4][25].