CHJ(SZ:002345) Zheng Quan Zhi Xing·2025-08-27 00:07Group 1 - The core viewpoint of the news highlights that the well-known private equity firm Yongjin Investment has conducted research on a listed company, Chao Hong Ji, focusing on its recent product launches and market strategies [1] - Chao Hong Ji has introduced high-weight series products such as Zhenjin Zhenzuan, Fanhua, Huang Caishen, and Palace Culture to enhance customer price points, with plans to continue developing products based on customer needs [1] - The company has launched the Soufflé brand, targeting the gifting market with a youthful product line, and has opened 60 stores that complement its main brand [1] Group 2 - Chao Hong Ji's main brand has introduced non-heritage series products like "Hua Si? Xuan Yue" and has expanded its IP licensing to include popular characters such as Doraemon and Sanrio [1] - The brand promotion strategy focuses on "Imagining the East? The New Life of Intangible Cultural Heritage," collaborating with actress Song Yi to conduct "One City, One Intangible Heritage" activities [1] - The online subsidiary of Chao Hong Ji has seen a net profit increase of 70.64% year-on-year, driving the integration of online and offline sales [1] Group 3 - As of June 30, Chao Hong Ji has reached a total of 1,540 stores, with a net increase of 72 stores, and has expanded internationally with openings in Kuala Lumpur, Thailand, and Cambodia, exceeding expectations [1]