投资百万开烟酒店，为啥连空调都舍不得开？老板：这5个原因

Core Insights - The owner of a tobacco shop in Beijing explains the challenges faced in the current market, leading to the decision not to operate the air conditioning despite high temperatures. Group 1: Market Competition - The tobacco shop industry in China has over 9 million stores, resulting in intense competition, especially in densely populated areas. The number of tobacco shops continues to grow while the consumer base is declining due to a decrease in population [3]. Group 2: Profit Margins - Profit margins for tobacco shops have significantly decreased. Previously, selling a bottle of premium liquor could yield hundreds of yuan in profit, but now prices have dropped, with some premium liquors selling for less than 2000 yuan, down from 3500 yuan, resulting in minimal profits [5]. Group 3: Consumer Behavior - There has been a shift towards consumption downgrade, with consumers now prioritizing affordable and quality options over premium brands. This change has led to a decline in sales of high-end liquors, which were once popular [7]. Group 4: Rising Costs - Operational costs for tobacco shops have increased, including rent, utilities, and labor. Many shop owners are reluctant to hire staff due to these rising costs, which further strains profitability [9]. Group 5: E-commerce Competition - The rise of e-commerce has posed a significant threat to physical tobacco shops. Online prices are often lower due to reduced overhead costs, leading to a shift in consumer purchasing behavior towards online platforms [11].