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Core Insights - The pharmaceutical retail market has undergone significant structural adjustments since 2024, driven by external forces such as the "same drug price comparison" policy, leading to increased price transparency and rationality in the market [1][3] - Leading companies in the industry, particularly in the OTC sector, are initiating proactive marketing transformations and optimizing channel inventories to adapt to these changes [1][5] Industry Overview - The Chinese traditional medicine and OTC industry has faced challenges over the past year, with policies driving retail drug prices back to a more transparent and rational range, directly impacting production companies' profits [3][4] - Many A-share traditional Chinese medicine companies have reported losses or significant performance reductions, indicating that the industry is at a cyclical low point [3][4] Company Strategies - Leading companies like Kewflower Pharmaceutical are viewing the current adjustments as strategic opportunities, implementing comprehensive changes in channel management, product innovation, and digital empowerment [5][6] - Kewflower Pharmaceutical has adopted a proactive strategy to control short-term shipment volumes and optimize channel inventories, aiming for a healthier sales system [6] Product Innovations - Kewflower Pharmaceutical plans to launch two key new products in the first half of 2025, targeting unmet needs in adult constipation and children's medication markets [7] - The company has developed a new adult constipation medication and a children's ibuprofen suspension, enhancing product safety and efficacy to capture market share [7] Market Positioning - Kewflower Pharmaceutical has established a strong brand presence with its "Kewflower" and "Little Kewflower" brands, achieving significant brand value growth [11] - The company is leveraging its extensive product line and strong brand recognition to benefit from increasing demand for pediatric medications due to supportive national policies [10][11] Digital Transformation - Kewflower Pharmaceutical is embracing digitalization with its "532" vision, aiming to establish a comprehensive cloud platform for better management of downstream distributors and retail pharmacies [12] - The introduction of the "Kewflower Smart Travel" app is set to enhance sales efficiency through data-driven decision-making [12] Conclusion - The OTC industry is at a critical juncture, with leading companies like Kewflower Pharmaceutical poised to navigate through the cyclical downturn by leveraging product innovation, channel adjustments, and digital capabilities [13]