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欢乐家(300997):25H1业绩承压 调整之年 营销改革进行时

Core Viewpoint - The company reported a significant decline in revenue and net profit for the first half of 2025, indicating challenges in its business operations and the need for strategic changes [1][2][3]. Financial Performance - In 25H1, the company achieved operating revenue of 748 million yuan, a year-on-year decrease of 20.90%, and a net profit attributable to shareholders of 19 million yuan, down 77.50% [1]. - For 25Q2, the operating revenue was 299 million yuan, a decline of 24.23%, with a net profit of -16 million yuan, reflecting a drastic year-on-year drop of 4367.91% [1]. - The company's gross profit margin and net profit margin for 25H1 were 29.52% and 2.48%, respectively, both showing a decline compared to the previous year [3]. Business Segment Analysis - Beverage business revenue in 25H1 was 417 million yuan, down 22%, with coconut juice contributing 362 million yuan and other beverages 55 million yuan, down 20% and 34% respectively [2]. - Canned goods revenue was 289 million yuan, a decrease of 24%, with fruit cans generating 276 million yuan, also down 24% [2]. - The company saw a mixed performance across distribution channels, with revenue from distribution, direct sales, and consignment at 561 million, 109 million, and 36 million yuan, respectively, showing a decline in distribution but growth in direct sales [2]. Strategic Initiatives - The company is actively pursuing marketing reforms and exploring new channels, such as snack wholesale, to adapt to market pressures [2][3]. - Plans for the second half of the year include optimizing product, channel, and sales strategies, focusing on enhancing the quality and quantity of effective sales points [3]. - The company aims to diversify its channels and is progressing with overseas coconut processing projects and initial processing sales of coconut raw materials [3]. Profit Forecast - The company forecasts net profits of 92 million, 132 million, and 165 million yuan for 2025-2027, with a projected year-on-year change of -37%, +43%, and +25% respectively [4].