Hu Xiu·2025-08-27 01:59Core Viewpoint - The article discusses the launch of the new ES8 by NIO, comparing it to the luxury electric vehicle Range Rover, highlighting its premium features and pricing strategy [1] Group 1: Product Features - The new ES8 is positioned as a high-end electric SUV, featuring advanced technology and luxury design elements that appeal to affluent consumers [1] - The starting price of the ES8 is set at 410,000 yuan, which aligns it with other luxury electric vehicles in the market [1] Group 2: Market Positioning - NIO aims to capture a segment of the market that is increasingly leaning towards electric luxury vehicles, competing directly with established brands like Range Rover [1] - The introduction of the ES8 is part of NIO's broader strategy to enhance its product lineup and strengthen its brand presence in the premium electric vehicle sector [1]