都说要买奥迪的旅行车，现在便宜的来了，你们人呢？

Core Viewpoint - The launch of the Audi E5 Sportback at a competitive starting price of 235,900 yuan marks a significant move for Audi to compete with new energy vehicle brands, although initial sales responses have been lukewarm [3][5][46]. Pricing and Variants - The Audi E5 Sportback is available in four versions with prices ranging from 235,900 yuan to 319,900 yuan, featuring various configurations and performance specifications [8][10][11]. - The base model offers a CLTC range of 618 km and a 0-100 km/h acceleration time of 6.1 seconds, while higher variants provide improved performance and features [11][14][16]. Features and Specifications - Standard features across the variants include 360° panoramic imaging, L2 level assisted driving, and front seat ventilation and heating [9][10]. - The E5 Sportback's design closely resembles the original AUDI-E concept car, showcasing Audi's manufacturing capabilities and design processes [19][23][25]. Market Positioning and Brand Strategy - Audi aims to reposition its brand in the Chinese market by differentiating the "AUDI" name from its traditional four-ring logo, although this strategy has faced skepticism regarding brand recognition [44][46][47]. - The company is attempting to merge luxury branding with the demands of electric vehicle technology, reflecting a broader trend in the automotive industry [58]. Consumer Perception and Challenges - Despite positive media reception, consumer acceptance remains uncertain, with concerns about brand identity and the effectiveness of the new naming strategy [46][47]. - The competitive landscape is intensifying, with other brands like Nissan successfully capturing market share through aggressive pricing and product offerings [46][54].