Sou Hu Cai Jing·2025-08-27 02:07Core Viewpoint - The recent launch of the "Starry People Good Dream Meteorological Bureau Series" blind box by Pop Mart has seen overwhelming demand, leading to rapid sell-outs across online platforms and significant price increases in the secondary market [1][5][6]. Group 1: Product Launch and Sales Performance - Pop Mart has released multiple new products, including the "Starry People Good Dream Meteorological Bureau Series" blind box, priced at 79 yuan per unit and 474 yuan per box [1]. - The new products sold out within seconds on Pop Mart's official mini-program and major e-commerce platforms, causing some platforms to experience crashes due to high traffic [4]. - The "Starry People" series has become highly sought after, with reports of a box selling for 1350 yuan in the secondary market, representing a price increase of approximately 3 times the original price [5]. Group 2: Market Demand and Consumer Behavior - Consumers have expressed frustration over failed attempts to purchase the new products, with many reporting that they were unable to complete transactions before items sold out [5]. - The popularity of the "Starry People" IP is compared to the previous success of the LABUBU series, indicating a potential for continued price increases in the future [5][6]. - Young consumers are willing to spend on trendy products that provide emotional value, supported by AI technology enhancing the appeal of these collectibles [6]. Group 3: Financial Performance - Pop Mart's adjusted net profit for the first half of 2025 is reported at 4.71 billion yuan, marking a year-on-year increase of 362.8% [6]. - The "Starry People" series has generated revenue of 390 million yuan in the same period, highlighting its status as one of the fastest-growing IPs within the company [6].