487个海外品牌抢滩中国 首店经济成消费新引擎 政策红利全面释放

Group 1: Market Trends - International niche brands are actively entering the Chinese market, opening their first stores and reshaping domestic consumption patterns [1][2] - Brands like Sessùn, ADERERROR, and ANINEBING are establishing their presence in major cities, targeting young consumers with unique design concepts [2][3] - These brands demonstrate a higher level of specialization in their product functionality compared to traditional brands, focusing on community marketing and member engagement [2] Group 2: Policy Support - The Chinese government is increasingly supporting the "first store economy" as a means to boost consumption and invigorate commercial districts [1][4] - Policies have been implemented since 2019 to attract well-known brands to open their first stores, with recent emphasis on this initiative in the 2024 Central Economic Work Conference [4] - Cities like Shanghai, Beijing, and Guangzhou are actively promoting the first store economy, with specific measures to enhance the consumer environment and attract international brands [4]