全聚德上半年营收6.3亿元 “餐饮+食品”多渠道创收创效

Core Viewpoint - The company has demonstrated strong operational resilience amidst changing consumer trends and market dynamics, achieving a revenue of 630 million yuan and a net profit of 12.38 million yuan in the first half of 2025 [1] Group 1: Business Strategy - The company is advancing a "Catering + Food" dual-driven strategy, focusing on product innovation, market expansion, brand building, and marketing efforts to enhance operational performance [1] - The company is embracing new consumer trends by integrating "culture + product + service," enhancing customer engagement through dish innovation and expanding customer channels [2] Group 2: Product and Market Development - The company has launched several new products, including Chenpi Duck and flavored liquor, achieving good market reception and sales performance [4] - The introduction of the "Wang Tian Er" themed restaurant and the "仿膳茶社" tea house reflects the company's strategy to create new dining experiences and attract younger consumers [2][3] Group 3: Revenue Channels - The company has seen significant growth in its online sales, with the private marketplace "全记货铺" achieving over 30% year-on-year sales growth [4] - The company is expanding its non-dining revenue streams, successfully launching multiple themed packages and marketing activities through online platforms [5] Group 4: Future Outlook - The company aims to continue its strategic upgrade by deeply integrating "culture + product + service," positioning itself as a leading diversified catering group in the domestic market [6] - With favorable policies like the "Consumption Promotion Special Action Plan," the company anticipates a sustained recovery in the consumer market [6]