XMGF(SZ:300770) Zheng Quan Shi Bao Wang·2025-08-27 03:15Core Viewpoint - New Media Co., Ltd. reported strong financial performance for the first half of 2025, with significant growth in revenue and net profit, leading to a notable increase in stock price [2][3]. Financial Performance - The company achieved operating revenue of 817 million yuan, a year-on-year increase of 5.94% [2]. - The net profit attributable to shareholders reached 346 million yuan, reflecting a year-on-year growth of 24.43% [2]. - A cash dividend of 10 yuan per 10 shares (including tax) is proposed, totaling 228 million yuan, with a payout ratio of 65.88% [2]. Business Growth - As of June 30, the IPTV basic business had 20.8 million effective users, a year-on-year increase of 2.51% [2]. - IPTV basic business revenue remained stable at 414 million yuan [2]. - The value-added services for IPTV in Guangdong generated revenue of 237 million yuan, up 23.68% year-on-year [2]. User Engagement and Content Strategy - The cloud viewing series apps reached 225 million effective users, with 27.71 million smart terminals, a growth of 14.74% [3]. - Internet TV business revenue was 105 million yuan for the first half of the year [3]. - The company expanded its content copyright business, achieving revenue of 48 million yuan, a year-on-year increase of 24.10% [3]. Market Sentiment and Dividends - The mid-term dividend reflects the company's strong operational quality and is seen as a positive signal for the industry’s development outlook [3]. - Analysts note that leading companies are increasingly using cash dividends to stabilize investor expectations, indicating robust cash flow and a mature market ecosystem [3].