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从家族作坊到上市公司:汾酒百年跋涉书写中国酒业现代化范本

Core Viewpoint - The article highlights the origins and evolution of modern corporate governance in China, particularly through the example of Shanxi Jin Yu Fen Jiu Company, which established a modern corporate structure and brand awareness in the Chinese liquor industry [4][12][21]. Group 1: Historical Context - The modern corporate system in China can trace its roots back to the Jin merchants in Shanxi, who created advanced commercial rules and credit systems over 500 years [3][12]. - The establishment of Shanxi Jin Yu Fen Jiu Company in 1919 marked a significant milestone as the first joint-stock company in the Chinese liquor industry, showcasing clear separation of ownership and management [4][10]. Group 2: Corporate Governance - Jin Yu Fen Jiu Company implemented a modern governance structure with a clear hierarchy, including roles such as general manager and various managerial positions, enhancing operational efficiency [7][11]. - The company established a "three-three system" for employee compensation, which included monthly salary, bonuses, and incentives, promoting a performance-driven culture [11]. Group 3: Brand Development - The company demonstrated early brand awareness by exclusively selling its products through Jin Yu Company, indicating an understanding of brand control and market channels [13]. - The introduction of the first legally protected trademark in the Chinese liquor industry, featuring a design based on a full ear of sorghum, marked the beginning of brand-oriented operations [21]. Group 4: Challenges and Resilience - The company faced significant challenges during the Second Sino-Japanese War, yet it managed to maintain its brand and operations, reflecting resilience in difficult times [23]. - Following the establishment of the People's Republic of China, the company transitioned into a state-owned enterprise, preserving its legacy and core competencies [23][26]. Group 5: Modern Developments - In 2019, Jin Yu Fen Jiu Company achieved overall listing, becoming a benchmark for state-owned enterprise reform in China, demonstrating its evolution from a traditional workshop to a modern corporate entity [28]. - The company has set ambitious goals for the future, aiming to position itself among the top players in the Chinese liquor industry by 2025, focusing on national expansion and brand modernization [29][32].