Core Viewpoint - The controversy surrounding "Rongmei High-end Women's Wear" highlights issues of consumer respect and brand reputation, particularly following a live-stream incident involving the brand's owner [2][3]. Company Overview - Rongmei Co., Ltd. (301088.SZ) is an A-share listed company that originated from a Taobao store established in 2006, focusing on Japanese-style women's clothing [4]. - The brand achieved significant growth, becoming the top women's clothing brand on Taobao by 2015, with a transaction volume exceeding 1 billion yuan [4]. - The company went public in October 2021, reporting record revenues of 949 million yuan and a net profit of 167 million yuan in the following year [4]. Financial Performance - In 2023 and 2024, Rongmei's revenue is projected to decline by 19.13% and 10.2%, respectively, returning to 2019 levels with revenues of 767 million yuan and 689 million yuan [4]. - For the first half of the year, the company reported revenues of 298 million yuan, a year-on-year decrease of 13.9%, and a net profit of approximately 37 million yuan, down 19.3% [6]. Inventory and Sales Metrics - As of June 2023, Rongmei's inventory turnover days reached a record high of 382.9 days, compared to 341.17 days the previous year [7]. - The flagship store on Taobao, which generates 99.9% of the company's revenue, saw a decline in key performance indicators, including a drop in browsing volume from 742 million to 670 million and a decrease in the number of buyers from 1.3121 million to 1.1314 million [7]. Legal Issues - The company has faced legal challenges regarding copyright infringement, including a 2016 case where it was found to have infringed on the works of another brand, Zhihe [8]. - In July 2023, another designer brand, Fabrique, won a lawsuit against Rongmei for copyright infringement and unfair competition, further damaging the company's reputation [8].
矮子个“驾驭不了口袋”？戎美老板让消费者“骨头打断 接10公分”