Core Viewpoint - The controversy surrounding "Rongmei High-end Women's Wear" highlights the brand's declining performance and negative consumer perception, exacerbated by the owner's dismissive comments during a live stream [2][3][5]. Company Overview - Rongmei High-end Women's Wear is backed by A-share listed company Rongmei Co., Ltd. (301088.SZ), which was established in 2006 and initially focused on selling Japanese-style women's clothing on Taobao [3]. - The brand achieved significant growth, becoming the top women's clothing brand on Taobao by 2015, with a transaction volume exceeding 1 billion yuan [3]. Financial Performance - In 2021, Rongmei Co., Ltd. reported record revenues of 949 million yuan and a net profit of 167 million yuan [3]. - However, the company has faced a decline in revenue, with projections indicating a year-on-year decrease of 19.13% and 10.2% for 2023 and 2024, respectively, bringing revenues down to 767 million yuan and 689 million yuan [3]. - For the first half of 2023, the company reported revenues of 298 million yuan, a decline of 13.9%, and a net profit of approximately 37 million yuan, down 19.3% [5]. Inventory and Sales Metrics - As of June 2023, the inventory turnover days reached a record high of 382.9 days, compared to 341.17 days in the previous year [5]. - The flagship store on Taobao, which generates 99.9% of the company's revenue, saw a decrease in key performance indicators, including a drop in half-year browsing volume from 742 million to 670 million and a decline in total order value from 1.21 billion yuan to 1.11 billion yuan [5]. Legal Issues - The company has faced legal challenges, including a copyright infringement case from the brand Zhihuo, which resulted in a court ruling against Rongmei [6]. - In July 2023, another designer brand, Fabrique, won a lawsuit against Rongmei for copyright infringement and unfair competition, further damaging the company's reputation [6].
矮子个“驾驭不了口袋”？戎美老板让消费者“骨头打断，接10公分”