5i5j(SZ:000560) Nan Fang Du Shi Bao·2025-08-27 03:44Core Viewpoint - The real estate market shows signs of recovery in the first half of 2025, driven by favorable policies and the release of rigid demand, with I Love My Home Group reporting significant growth in revenue and profit amidst industry adjustments [1][6]. Financial Performance - I Love My Home Group achieved a revenue of 5.658 billion yuan and a net profit of 38.4 million yuan, marking a year-on-year growth of 30.8% and a non-net profit of 49.9171 million yuan, up 213.89% [1][5]. - The company's three main business segments performed well, with the brokerage business generating 2.032 billion yuan in revenue, a 13.57% increase, and a gross transaction value (GTV) of approximately 110.8 billion yuan, up 10.5% [3][4]. - The asset management business managed 319,000 units, a 9% increase year-on-year, with an average rental turnover time of 8.8 days and a rental rate of 95.2% [3][4]. Market Environment - The real estate market is experiencing a recovery, with new home sales area declining by only 3.5% year-on-year, and significant increases in second-hand home transactions in major cities [7][11]. - The central government has implemented supportive policies, including interest rate cuts, to stimulate market confidence and demand [6][11]. Strategic Positioning - The company focuses on core first-tier and new first-tier cities, with nearly 3,000 operational stores and 31,000 agents, allowing it to capture market recovery signals effectively [8][13]. - I Love My Home has positioned itself as a "most affordable public real estate service platform," enhancing customer satisfaction and emotional connection through branding initiatives [8][9]. Operational Efficiency - The company has improved operational efficiency, with a 23% increase in monthly active users on its app and a 100% increase in online listings [8][9]. - Cost control measures have led to a reduction in management expenses by 18.92%, supporting net profit growth [4][5]. Future Outlook - The company is well-positioned to lead in the upcoming transformation of the real estate market, with supportive policies and a focus on urban renewal as new growth engines [11][12]. - The market for existing homes is expected to grow significantly, with transaction volumes projected to exceed 10 trillion yuan by 2030, providing ample opportunities for companies focused on this segment [12][13].