娃哈哈董事长宗馥莉：我不会因为家族继承风波改变方向！“定海神针”是坚持做自己，以前怎样，现在还是怎样

Core Viewpoint - The article discusses the challenges and strategies of Zong Fuli, the current chairperson of Wahaha Group, as she navigates family disputes and aims to modernize the company's operations while maintaining its legacy [2][5][6]. Group 1: Family Disputes and Leadership Transition - Zong Fuli faces legal challenges from her half-siblings regarding a $2.1 billion offshore trust and other assets following the death of her father, Zong Qinghou [2][3]. - The Hangzhou government has intervened in the inheritance dispute, indicating the high stakes involved in the family dynamics [2]. - Zong Fuli holds 29.4% of Wahaha Group, while the majority shares are held by a state-owned entity [3]. Group 2: Company Performance and Strategic Changes - In 2024, Wahaha Group broke a nine-year stagnation, achieving a revenue of 70 billion yuan, although concerns remain about sustaining this growth [5][8]. - Zong Fuli emphasizes a long-term growth strategy over short-term performance, indicating that the company is in a transitional phase [8][10]. - The company has undergone significant organizational restructuring, merging or eliminating several departments to align with its strategic goals [9][10]. Group 3: Management Philosophy and Future Direction - Zong Fuli rejects the notion of a "Zong Fuli era," asserting that the company belongs to all its employees and that her focus is on effective management and adaptation to market changes [6][11]. - The company is shifting its marketing strategies to foster deeper connections with consumers rather than relying solely on traditional advertising methods [7][12]. - Zong Fuli believes in the importance of a strong corporate culture that encourages individual responsibility and collective growth, viewing this as essential for the company's long-term success [8][15]. Group 4: Industry Context and Competitive Landscape - The beverage industry is characterized by rapid changes, requiring companies to be agile and responsive to consumer preferences and market dynamics [6][7]. - Wahaha's distribution model, once highly successful, is being reevaluated to better fit the current competitive environment [7][12]. - The company is optimizing its dealer network, focusing on partnerships that align with its strategic vision while phasing out less effective relationships [11][12].