Ge Long Hui·2025-08-27 04:37Core Viewpoint - Anta Sports has entered into a joint venture agreement with MUSINSA Co., Ltd. to operate Korean fashion business in mainland China, Hong Kong, and Macau, with Anta holding 40% and MUSINSA holding 60% of the equity [1] Group 1 - The collaboration with MUSINSA reflects the company's strategic exploration in the fashion industry under its core strategy of "single focus, multi-brand, globalization" [1] - The integration of "sports and fashion" is becoming a lifestyle trend, and the company aims to meet the diverse consumption needs of young consumers through various approaches [1] - The company will leverage its unique advantages in "brand + retail" and extensive experience in the footwear and apparel industry to empower the joint venture's business development [1] Group 2 - MUSINSA will oversee and manage the joint venture's business operations through its management team, while the company will exercise strategic and financial oversight through representatives on the joint venture's board [1]