Di Yi Cai Jing Zi Xun·2025-08-27 04:44Core Viewpoint - A "degree reduction competition" is emerging in the Chinese liquor industry, with major brands launching low-alcohol products to adapt to changing consumer preferences [2][4]. Group 1: Industry Trends - Major liquor companies, including Wuliangye and Shede, have recently introduced low-alcohol products, reflecting a shift in consumer demand [2][4]. - In the past month, four companies have announced new low-alcohol products, with alcohol content decreasing progressively [2][4]. - The trend towards lower alcohol content is seen as a response to the industry's adjustment to market changes, particularly the evolving preferences of younger consumers [4][5]. Group 2: Consumer Behavior - The rise of younger consumers, particularly those born between 1985 and 1994, is driving demand for more palatable and health-conscious alcoholic beverages [4][5]. - Traditional high-alcohol liquor has been losing appeal among younger demographics, who prefer alternatives like beer, fruit wine, and cocktails [5][6]. - A report indicates that low-alcohol liquor market size in China is expected to reach 74 billion yuan by 2025, highlighting the potential for growth in this segment [5][6]. Group 3: Production Challenges - Producing low-alcohol liquor requires advanced techniques and higher-quality ingredients, making it more costly than traditional high-alcohol products [3][4]. - Experts emphasize that maintaining the flavor profile while reducing alcohol content poses significant production challenges [3][4]. Group 4: Market Opportunities - The introduction of low-alcohol products is seen as a way to tap into new market segments and meet the diverse needs of consumers [5][6]. - Companies are encouraged to innovate not only in product offerings but also in consumer engagement strategies to effectively reach younger audiences [4][6].