iPhone 17 Air登场能否燃爆市场？分析师存疑

Core Points - Apple CEO Tim Cook announced the upcoming product launch event scheduled for September 9, Pacific Time, which translates to September 10 in Beijing time, highlighting the importance of this event for the company [1][3] - The fall product launch is significant as it typically features the release of the new iPhone models, underscoring Apple's focus on the Chinese market and enhancing consumer engagement [3] Product Insights - The invitation features a dynamic blue-orange gradient design with a liquid glass effect, potentially indicating new color options for the Pro series and suggesting an upgrade to the cooling system [3] - The iPhone 17 series is expected to introduce a new design, including the ultra-thin iPhone 17 Air, which will be the thinnest iPhone in Apple's history at just 5.5mm thick and weighing approximately 146g [3] - Analysts predict that the main highlight of the event will be the introduction of the iPhone 17 Air, which is set to replace the existing Plus model [3] Market Expectations - Despite the excitement surrounding the new iPhone models, analysts express caution regarding market reactions to the iPhone 17 Air, suggesting that investor optimism may be tempered [3] - Historical trends indicate that changes in phone design have previously driven upgrade cycles, but current expectations for the impact of the thinner model are more reserved [3]