牛气十足！理财加大“含权”产品布局 大额存单也不“香”了

Group 1 - The A-share market is experiencing significant inflow of funds, with 1.9636 million new accounts opened in July 2025, representing a year-on-year increase of 70.54% and a month-on-month increase of 19.27% [1] - The popularity of "equity-linked" financial products is rising, with at least 20 new such products launched since August, driven by the market's strong performance and the evident profit-making effect [1][3] - The average annualized return for mixed and equity financial products increased by 0.51 percentage points and 7.19 percentage points respectively in July compared to June, reaching 3.64% and 9.9% [3] Group 2 - Banks are actively promoting equity-linked products to capture the current market momentum, with strategies focusing on quantitative approaches to enhance returns [2] - The current low interest rates on bank deposits, around 1%, are prompting investors to shift their funds from traditional savings to higher-yielding equity markets [4] - A significant number of financial products are being terminated early due to market conditions, with 85 products having triggered early termination conditions since August [6] Group 3 - The trend of "money moving" from bank deposits to equity markets is expected to continue, driven by improved investor confidence and favorable macroeconomic policies [6] - The shift in investment preferences indicates a growing appetite for higher-risk, equity-linked products as traditional fixed-income products lose their appeal [5][6] - The market outlook remains optimistic, with expectations of sustained positive returns in the equity market underpinned by regulatory support and improved risk management practices [2][4]