穆斯林市场蓝海：中国企业探索清真认证，AI医疗等新领域成热点

Core Insights - The Muslim market, with over 2 billion Muslims globally, represents a significant yet underexplored opportunity for Chinese companies [1] - The global Islamic finance market is projected to reach $3.18 trillion by 2024, while the halal food and beverage market was valued at $2.09 trillion in 2021, and the halal cosmetics market is expected to reach $47.7 billion by 2024 [1] - Key regions for the Muslim market include Southeast Asia (Indonesia, Malaysia) and the Middle East (Saudi Arabia, UAE), with Indonesia having approximately 229 million Muslims, making up 86% of its population [1] Consumer Segments - Key consumer segments in the Muslim market include home goods, food, beauty and fashion, and maternal and infant products [2] - Muslim apparel sales, particularly during Ramadan, show significant growth on platforms like TikTok in Southeast Asia [2] - Beauty products, especially lipsticks and foundations, are popular in markets like Malaysia, but products must obtain Halal certification to be sold [2] Infrastructure Opportunities - The infrastructure sector in Muslim countries is thriving, driven by initiatives like Saudi Arabia's "Vision 2030" and Indonesia's new capital project, creating substantial demand [4] - New investment laws, tax incentives, and expedited processes in Middle Eastern countries are designed to attract foreign investment [4] - The engineering boom in these regions is expected to last for 20 to 30 years [4] Challenges for Chinese Companies - Halal certification is a primary challenge for Chinese companies entering the Muslim market, as it ensures compliance with Islamic standards throughout the supply chain [4] - Cultural and legal differences pose additional barriers, with contracts in the Middle East often being unfavorable to contractors, and Chinese companies may struggle with local legal requirements [4] - Missteps, such as using religious elements in branding without proper certification, can lead to legal issues [4] Adaptation Strategies - Chinese companies are actively exploring the Muslim market by establishing halal dining options, supply chains for daily necessities, and prayer spaces to align with local cultural practices [5] - Efforts are being made to obtain Halal certification to meet market entry requirements [5] - The strategic goal for Chinese companies is to find growth opportunities beyond the saturated domestic market by tapping into the high-barrier Muslim market [5]