JINJIANG HOTELS(SH:600754) Di Yi Cai Jing·2025-08-27 05:16Core Viewpoint - Jin Jiang Hotels is accelerating its international expansion by partnering with Malaysian hotel management group RIYAZ to develop over 150 hotel projects in Southeast Asia over the next five years [1][5][6]. Group 1: Strategic Partnership - Jin Jiang Hotels (China) has signed a management license agreement with RIYAZ, which has established RJJ Hotels specifically for this collaboration [1][5]. - The partnership aims to develop and manage hotel projects under five Jin Jiang brands in Malaysia, Indonesia, Vietnam, Laos, Cambodia, and the Philippines [1][5][6]. - A joint management agreement for the Jin Jiang Duzhou project in Sarawak, Malaysia, has been signed, marking the brand's entry into the Malaysian market [5][6]. Group 2: Expansion Plans - Jin Jiang Hotels plans to establish over 500 hotels in Southeast Asia within five years, combining self-development and projects with RJJ [1][6]. - The company will deploy local teams in Southeast Asia to create a localized workforce, integrating Chinese and local employees [6][9]. Group 3: Operational Strategy - The expansion strategy is characterized by a "light asset entry + local integration" model, aiming for a self-circulating management mechanism [6][9]. - Jin Jiang Hotels will leverage its global procurement platform and tourism services to enhance project implementation and optimize local adaptation [9][10]. Group 4: Market Context - Southeast Asia is identified as a strategic growth market for Jin Jiang, with the region's tourism sector being a key driver for economic prosperity [10]. - China has been the largest source of tourists for countries like Vietnam, Thailand, and Malaysia for three consecutive years, contributing over 25% of tourism revenue [10].