苹果手表“碳中和”宣传在德国被叫停

Core Points - A German court ruled that Apple's advertising claims regarding the Apple Watch being a carbon-neutral product are misleading and must cease in Germany [1][4] - The court found Apple's basis for the claim, a project in Paraguay involving eucalyptus tree planting, to be unfounded and in violation of German competition law [4] Summary by Category Legal and Regulatory - The court's decision indicates that Apple's claims about carbon neutrality lack sufficient evidence and violate local competition laws [4] - The ruling serves as a warning to other companies about the necessity for truthful environmental claims to avoid legal repercussions [4] Environmental Impact - Critics argue that the eucalyptus plantation project harms biodiversity and has high water consumption, labeling it a "green desert" [4] - The court highlighted that 75% of the land lease agreements for the project lack guarantees beyond 2029, raising doubts about the project's sustainability [4] Corporate Response - Apple stated that the court's ruling affirms its rigorous approach to carbon neutrality but has not confirmed whether it will appeal the decision [4] - The company plans to gradually remove the "carbon-neutral" label from the Apple Watch to comply with EU regulations [4] Industry Context - Other companies, such as Meta and Microsoft, are also involved in similar carbon credit investment practices, indicating a broader industry trend [4]