小米和苹果，被一个“电子新贵”偷袭

Core Insights - The article discusses the rising popularity of smart rings among young consumers as a new trend in health management [2][3][4] - Smart rings are gaining traction in the wearable device market, with significant growth rates projected for the coming years [5][6][7] Market Overview - Smart rings currently hold a small market share in the wearable device category, estimated at 0.3% globally in 2024, but are expected to grow at a rate of 88.4%, significantly outpacing the overall market growth of 6.1% [6] - In the domestic market, smart rings accounted for only 0.1% of the market share in early 2025, yet their sales revenue saw a staggering year-on-year increase of 6401.7% [7] Key Players - The first smart ring, Oura Ring, launched by Finnish company Oura in 2015, has become a leading player in the market, with 80% of global sales in 2023 [8][9] - Despite Oura's success, it has not entered the Chinese market, leaving a gap that local brands are beginning to fill [10] Recent Developments - The entry of Samsung with its Galaxy Ring in July 2024 has significantly increased awareness and interest in smart rings among Chinese consumers [15][16] - The number of smart ring brands in the domestic market surged from 3 in May 2024 to 34 by June 2025, with monthly sales exceeding 3.94 million yuan [18] Product Features and Innovations - Health monitoring is the core selling point of smart rings, with features like blood oxygen, heart rate, and sleep tracking becoming standard [26] - Brands are differentiating themselves by offering advanced functionalities such as sleep apnea monitoring and non-invasive blood glucose tracking [27] Competitive Advantages - Smart rings offer a "no-feel" wearing experience, making them more comfortable for continuous use compared to smartwatches [30][31] - The accuracy of health monitoring is enhanced due to the thinner skin and richer capillary network in the fingers, allowing for better biological signal detection [35][36] - Smart rings generally have longer battery life, with some models lasting up to 15 days on a single charge, compared to the typical 18 hours for smartwatches [42][43] Market Positioning - Smart rings are positioned as complementary devices to smartwatches, targeting specific use cases where smartwatches may not be suitable [29][47] - The trend towards "small and precise" health monitoring devices indicates a growing market niche that smart rings are well-suited to exploit [48]